Social Media Release | St. Jude Give Thanks. Walk.
(This was created as “proof of concept” for my Style and Design class)
Pitch:
On Saturday, Nov. 22, supporters in more than 65 communities across the country will participate in the St. Jude Give thanks. Walk. This exciting, family-friendly event helps raise funds to support the lifesaving mission of St. Jude Children’s Research Hospital.
Background:
The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay.
The St.Jude Give thanks. Walk is a nation-wide fundraiser for the hospital.
Facts:
Since its beginning, the St.Jude Give thanks. Walk has raised more than $17 million for St. Jude Children’s Research Hospital.
More than 65 communities will come together on Saturday, Nov. 22 to support St. Jude patients and families.
Registration for the walk is free, as participants are encouraged to form teams and raise funds.
No family ever receives a bill from St. Jude for treatment, housing or food.
Quotes:
“No child should die in the dawn of life.” said Danny Thomas, founder of St. Jude Children’s Research Hospital.
“The annual St. Jude Give thanks. Walk. is a great way for families and friends to join together and kick off their holiday celebrations while helping children fighting cancer and other deadly diseases,” said Richard Shadyac Jr., president and CEO of ALSAC/St. Jude Children’s Research Hospital. “Funds raised from the walk each year help St. Jude pursue the pioneering research and treatments that can help save the lives of children in communities everywhere.”
“We’re engaged in a war against pediatric cancer,” said James R. Downing, M.D., president and chief executive officer of St. Jude. “With a strong foundation of pioneering research and treatment, we will continue to push the boundaries to identify the next scientific advances that will improve cancer survival rates for children around the world. Our mission is critical, and our timeframe is urgent.”
“My father believed that every child had the right to a chance at life no matter their race, religion or their family’s ability to pay,” said Marlo Thomas, national outreach director for St. Jude Children’s Research Hospital. “Thanks to the continued generosity of our extraordinary partners and their customers, we’ve been able to save the lives of countless children and teens worldwide—all at no cost to their families. We are incredibly grateful for their continued dedication to the lifesaving mission of St. Jude.”
Multimedia:
https://www.youtube.com/watch?v=jGbRrwEnwUQ
https://www.youtube.com/watch?v=i19GSFGOBi8
Social Media:
Relevant links:
St. Jude Children’s Research Hospital
Full text release:
St. Jude supporters nationwide are participating in the St. Jude Give thanks. Walk on Saturday, Nov. 22 to give thanks and save lives
Memphis, Tenn. — Walkers from more than 65 communities nationwide are gathering on Saturday, Nov. 22 to participate in the St. Jude Give thanks. Walk. The annual event is held to support the patients and families of St. Jude Children’s Research Hospital.
Since the opening of St. Jude, no family has ever received a bill for treatment, housing or food–and never will. Funds raised at events like the Give thanks. Walk are critical for the continuation of hospital operations.
“My father believed that every child had the right to a chance at life no matter their race, religion or their family’s ability to pay,” said Marlo Thomas, national outreach director for St. Jude Children’s Research Hospital. “Thanks to the continued generosity of our extraordinary partners and their customers, we’ve been able to save the lives of countless children and teens worldwide—all at no cost to their families. We are incredibly grateful for their continued dedication to the lifesaving mission of St. Jude.”
Since it began, the St. Jude Give thanks. Walk has raised more than $17 million for St. Jude. The funds support children battling cancer and other life-threatening diseases and help the hospital provide cutting-edge treatment and the ability to pursue introspective research.
“The annual St. Jude Give thanks. Walk. is a great way for families and friends to join together and kick off their holiday celebrations while helping children fighting cancer and other deadly diseases,” said Richard Shadyac Jr., president and CEO of ALSAC/St. Jude Children’s Research Hospital. “Funds raised from the walk each year help St. Jude pursue the pioneering research and treatments that can help save the lives of children in communities everywhere.”
Participants are encouraged to form teams and fundraise for the event. Incentives are given to participants at the $35, $100 and $250 fundraising levels for encouragement. Prizes include a St. Jude Give thanks. Walk. T-shirt, tumbler and tote bag.
Event locations also include a spirit tent where participants can receive St. Jude Give thanks. Walk freebies including a cowbell, Give thanks race bibs, spirit shakers and waterless, face tattoos.
Target and American Airlines are National Series Sponsors of the St. Jude Give thanks. Walk., and Gold Level national teams include: Tri Delta Fraternity, New York & Company, Brooks Brothers, Delta Sigma Theta Sorority, Inc., AutoTrader.com and Chili’s Grill & Bar.
The walk coincides with St. Jude’s Thanks and Giving campaign, which extends from the beginning of November through the end of December. St. Jude Thanks and Giving partners include more than 60 leading brands representing retail, restaurant, travel, hospitality, media and other industries who ask consumers to give to St. Jude.
All of these fundraising efforts are organized with one goal in mind, the dream of Danny Thomas, founder of St. Jude, that “No child should die in the dawn of life.”
“We’re engaged in a war against pediatric cancer,” said James R. Downing, M.D., president and chief executive officer of St. Jude. “With a strong foundation of pioneering research and treatment, we will continue to push the boundaries to identify the next scientific advances that will improve cancer survival rates for children around the world. Our mission is critical, and our timeframe is urgent.”
Registration for the St. Jude Give thanks. Walk is free for participants, except in select markets. Visit givethankswalk.org to find out market–specific event day information.
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Contact information:
Sarah Newman
ALSAC/St. Jude Children’s Research Hospital
704-724-5394